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1

Marketing Collateral - Brochures

Beacon IT Group

Beacon BEAMassist Software allowed CBMS budgeting submissions to be done offline and in more flexible work situations.

Part of the sales support was a simple two-sided mailer that promised to simplify budgeting submissions tasks to a point where the user would no longer be stressed.

Work undertaken

  • Design,
  • Photomontage,
  • Copy writing,
  • Pre-press print optimisation,
  • Print management.
2

Marketing Collateral - Brochures

Beacon Software

The brochure shown here was the main introductory brochure for Beacon Software’s devSpeed rapid application development environment suite of software tools.

The "screaming dude" photomontage illustration was created in Photoshop using a number of stock photographs to create a unique branding image for the product. It was used on packaging, brochures and splash screens when the software launched.

Work undertaken

  • Design,
  • Photomontage,
  • Copy writing,
  • Pre-press print optimisation,
  • Print management.

3

Marketing Collateral - Brochures

Beacon IT Group

From time to time Beacon IT Group would organise an industry presentation at some exotic location in the city that would be enticing enough for the target audience to take time out of there schedule to go and see a sales pitch.

This mailer was used to announce a breakfast presentation at a Maserati dealership. This also allowed us to create an image by association synergy for the software and services that Beacon was promoting.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.

4

Marketing Collateral - Brochures

Beacon IT Australia

This is the first part of a two position print campaign that Beacon IT Australia ran in Canberra’s Public Service Informant magazine.

The first image is the tickler and normally was at the bottom right corner of page 7.

The answer advertisement - with the pitch, value proposition and call to action - was then shown two or three pages later in exactly the same spot.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.

5

Marketing Collateral - Brochures

Beacon IT Group

A large part of selling expensive software and support services to government and enterprise clients is track record.

Each win that you can show a potential customer helps them gain confidence in your team’s ability.

Beacon IT had a few small case histories from work done years ago, so in 2006 I set about updating and expanding the Case History sheets for all of Beacon’s major projects.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.

6

Marketing Collateral - Brochures

Beacon Software

The Case Histories for Beacon IT Group where repurposed and re-written for Beacon Software to slant the reports more towards software development rather than the existing mix of COTS software configuration and support services.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.

7

Marketing Collateral - Brochures

Beacon Software

Beacon IT Group’s flagship product BIDS, a .NET-based rapid applications development environment, is now being sold and distributed in Europe, Africa, Asia and the Pacific.

For the last 12 months of my employment at Beacon IT I built the on-line delivery platform and suite of services to meet the service and support requirements of Beacon’s widespread clients, and at the same time taking into account their cultures and time zones.

Part of this was assembling the support and help print collateral for all products and services.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.

8

Marketing Collateral - Brochures

Party Faces

Party Faces is a small business based in Sydney that works in the area of special events for children’s parties and corporate family days.

The owner asked me to do a quick two-sided hand-out aimed at mums and kids that was colourful, playful and caught their attention.

The cover had photos of their previous work and the back gave details in a light and easy to read way that excited the kids but also informed the parents.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.
9

Marketing Collateral - Brochures

Rye Retreat Homes

The Rye Retreat is a holiday home on the back beach of Rye on Victoria’s Mornington Peninsular. I built a web site for them to help promote it online.

I also created a set of postcards that were left at the holiday hose for use by guests to send to their friends, thus promoting the accommodation.

The success of the initial beach house’s web site and other promotions led to the addition of another holiday house in the same area being added to the holiday accommodation stock of the original investors.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production,
  • Print management.

10

Marketing Collateral - Brochures

Swinburne University of Technology - TAFE Arts

From 1995 to 1999 I taught computer-based illustration and graphic art for the Diploma of Art: Graphic Art and Diploma of Art: Design courses at I Swinburne University of Technology, TAFE Division.

I was the Computer Lab Systems Administrator for both the Graphic Art and Electronic Design/Interactive Media courses and made forward and resource planning submissions to HODs and the Divisional Directorates every year.

The designs here were used in my presentations and internal web support services sites.

Work undertaken

  • Design,
  • Photoshop montage and illustration.
11

Marketing Collateral - Brochures

Victorian Greens

In 2006 the Victorian Greens mounted a campaign to have a candidate on every ticket throughout Victoria.

I worked on the campaign for a number of months as their primary print media designer and finished artist, producing designs and artwork for local newspaper advertising, campaign handouts and how to vote cards.

This was all managed online, via my BaseCamp account, as I was working predominantly in Canberra at the time.

Work undertaken

  • Design,
  • Copy writing,
  • PDF production.
12

Marketing Collateral - Brochures

Victorian Greens

One of the peculiarities of the 2006 Victorian Election campaign was short time we had to print and distribute the How To Vote (HTV) cards throughout Victoria given the short time between the close of nominations and the announcement of the naming order on each card.

I created templates for each of the HTVs which then were ready for automatic database insertion of the name and details of each person from each nominating party on the ticket. This meant that the cards were ready to print within a day of the release of the official ticket for each seat.

Work undertaken

  • Design,
  • Artwork.