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1

Corporate Identity Design - Archived

Beacon BIDS Software

In 2005 Beacon IT Group created a rapid application development environment built using .NET platform.

The name BIDS was used both as an acronym and a word.

The logo was redesigned a number of times from 2005 until I left beacon IT Group at the end of 2008. This was the final form and the one I liked the best.

Work undertaken

  • Graphic design,
  • Collateral design integration,
  • Brand positioning.
2

Corporate Identity Design - Archived

Beacon BIDS Software

(continued)

BIDS was a rapid application development environment that I worked on over a number of years and it had three main branding incarnations before this re-design in 2007.

The jellybeans graph image - used to represent simple 'bean counting' - became common to all BIDS software and marketing collateral. It represented the simplicity of using applications built in BIDS.

Work undertaken

  • Graphic design,
  • Collateral design integration,
  • Photography and staging,
  • Brand positioning.
3

Corporate Identity Design - Archived

OK Activities Network

OK Activities Network was the name for a social network in Melbourne that mixed on-line booking with real world social activities.

It grew from the OK Bushwalkers, a semi-official bushwalking and activities club that I ran in Melbourne from early 2001 until the end of 2005.

The branding featured a logo using the letters OK arranged to represent a stick figure walking up a green grassy hill with blue sky in the background.

Work undertaken

  • Brand design.
4

Corporate Identity Design - Archived

OK Activities Network

(continued)

I produced a number of downloadable print items including maps of walks and activity calendars that were all accessible from the OK Activities Network web site.

Work undertaken

  • Design,
  • Graphic art,
  • Cartography,
  • Visual graphics.
5

Corporate Identity Design - Archived

RAIA Archicentre

RAIA Archicentre, the home inspection service run by the Royal Australian Institute of Architects, was a long term client and in the eight years working with them we created their corporate identity and style guide, and produced artwork for over 1,000 different promotion and print items.

The majority of these print items were produced using manual artwork processes.

I also worked with them and their main print supplier to set up annual fixed price and volume agreements to keep costs under control.

Work undertaken

  • Corporate identity design,
  • Pre-press,
  • Print production management,
  • Visual graphics.
6

Corporate Identity Design - Archived

Australian Youth Parliament
for the Environment

The Australian Youth Parliament for the Environment held a Convention in Old Parliament House, Canberra from August 30 to September 2, 1999.

115 young people representing every State and Territory in Australia and international delegates from Sweden, New Zealand and Argentina attended.

I designed the logo that was used to promote the convention.

Work undertaken

  • Logo design,
  • Photography.
7

Corporate Identity Design - Archived

Utiba Mobility

I worked for a company called CPC (Cooee Phone company) for a number of years in the early to mid 2000s.

During that time I worked on a number of design projects including software UI design, web site design and a re-branding project that launched the Utiba Mobility name by which CPC was to become known.

The logo is flat in style and colour, but has the suggestion of being on top of the world with the orange reverse splash, and a suggestion of moving with the handwritten script word "mobility".

Work undertaken

  • Design,
  • Marketing plan,
  • Visual graphics.
8

Corporate Identity Design - Archived

Top O' The Ladder Design was the business I used for a number of years (1995-2000), to do freelance work while I was teaching computer graphics at Swinburne University of Technology.

The name Top O' The Ladder was a pun on "top o' the morning" and was meant as a talking point and also acted as a meme that, in the end, worked very well.

The design has a number of visual jokes in it, not least of which is the picture of the little boy on the top of a ladder in a back yard.

That little boy is, of course me, and I had a habit of climbing up higher. I still do.

Work undertaken

  • Graphic design,
  • Marketing plan,
  • Visual graphics.
9

Corporate Identity Design - Archived

After I left Swinburne in 2000 to be more serious I moved the emphasis to focus upon the idea of being on top of the corporate or sales ladder so I redesigned the logo to be simpler, and starker.

I also wanted to use a colour that would really stand out, since my work tends to be brightly coloured. So the golden orange colour was developed to look the same on screen, on stationery paper and in printed collateral.

In this design the ladder is now more stylised and emphasis was on the typography, more then the image. The logo now sits right on top of the ladder.

Work undertaken

  • Graphic design,
  • Typography,
  • Marketing plan,
  • Visual graphics.
10

Corporate Identity Design - Archived

(continued)

In 2004 I updated the corporate presentation to incorporate a curved graphic element that was the basis of a new web site I designed for the business.

The emphasis is now more on the typography, but it looks less top-heavy than the previous iteration of the logo.

Work undertaken

  • Graphic design,
  • Visual graphics.
11

Corporate Identity Design - Archived

(continued)

The third iteration of the Top O' The Ladder Design logo also saw an upgrade to the office collateral and a new tag added to the bottom of the logo to reflect the way business was moving at the time.

The business card now has a list of services provided by the business.

The swooping curve is used on all graphics with variations. The logo on its own on the letterhead is limited to the width of the typography, but on the web site and business cards the swooping curve extends in an elliptical arc across the page.

Work undertaken

  • Graphic design,
  • Print Production.